Many groups have discussed or been involved in efforts to generate a "marketing" campaign. From that perspective, you need to address two market segments: traditional partners and non-traditional partners. A marketing campaign - means to move forward (Part 1), the “traditional” partners were covered.
A marketing campaign - means to move forward (Part 2), covers the concept of "non-traditional" partners as potential supporting business membership. Non-traditional partners is a more difficult segment to identify.
For a definition of "traditional partner", included are the manufactures and suppliers of the aftermarket products purchased for use with motorized vehicles, including tow rigs (trucks/RVs) and trailers as well as the 4x4 vehicles driven on the trail. In other words, if a product is used as direct support for recreation activity on the trail, it is a traditional partner.
The definition of "non-traditional partner" does expand upon the direct use to a broader scope. Where the traditional partner would provide the essential elements for motorized recreation, the non-traditional partner would provide that rest of what is used during participation in a motorized recreation activity.
Read more of A marketing campaign - means to move forward (Part 2)
John Stewart Managing Editor - 4x4Voice - 4x4Wire - MUIRNet.net Natural Resources Consultant - California Four Wheel Drive Association - http://www.cal4wheel.com Board of Directors - BlueRibbon Coalition http://www.sharetrails.org
OutdoorWire, 4x4Wire, JeepWire, TrailTalk, MUIRNet-News, and 4x4Voice are all trademarks and publications of OutdoorWire, Inc. and MUIRNet Consulting. Copyright (c) 1999-2020 OutdoorWire, Inc and MUIRNet Consulting - All Rights Reserved, no part of this publication may be reproduced in any form without express written permission. You may link freely to this site, but no further use is allowed without the express written permission of the owner of this material. All corporate trademarks are the property of their respective owners.